SimplyAnalytics

Note that SimplyMap Canada changed its name to SimplyAnalytics in July of 2017.

From the vendor:

SimplyAnalytics: New from the developers of SimplyMap, powerful analytics and data visualization for everyone.

Create Maps Using Thousands Of Data Variables

Create professional quality thematic maps using thousands of data variables from our industry-leading data partners. View data by: provinces/territories, census divisions, census metropolitan areas (CMAs), census subdivisions, census tracts, and dissemination areas.

Get Started Faster And Easier Than Ever

In just a few seconds SimplyAnalytics generates several different views of your data. All you have to do is indicate the locations you are interested in, and then sit back and let the program create a map and several reports.

Detailed Reports

Intuitive reporting tools generate detailed custom reports for any location in the country. Add individual data variables or entire groups of variables and generate a report in seconds, or create a ring study report illustrating the characteristics of the 1-, 3-, and 5- km radius surrounding your target location.

Create Maps And Reports From Millions Of Businesses

Search from over one million business points from Dun & Bradstreet and add them to a map or a detailed business report to find the best place to locate your business, manage the competition, or identify services. Select specific businesses using any combination of NAICS or SIC codes, legal name, company name, year started, and more. Export the geocoded data to a spreadsheet for additional functionality.

Rank Locations Using Any Variable

Want to know the top 10 wealthiest CMAs in Canada? How about the top 25 census tracts in Ontario with the most elderly residents? Answer these and other questions quickly and easily with our convenient ranking feature.

Other Valuable SimplyAnalytics Features
  • Exporting Options
  • Data Filtering
  • Maintaining a secure personal account
  • Concise tutorials, live chat, and industry-leading customer support
  • Bookmarking for easy retrieval
  • Generating links to share maps and reports, and collaborate with other SimplyAnalytics users

Available Data Packages

Standard Package: Canada

A basic subscription to SimplyAnalytics includes the following data packages. The descriptions below are from the vendor.

CensusPlus

The 2011 CensusPlus dataset from Environics Analytics (EA) includes more than a thousand popular variables that analysts and marketers rely on from the Census, plus valuable additional variables from the National Household Survey (NHS). Due to changes in methodology, Statistics Canada did not officially release dissemination area (DA) data from the 2011 NHS, which replaced the long-form census. CensusPlus offers enhanced data for the most important NHS themes for all DAs in Canada, fills in missing values, and eliminates random rounding in both NHS and Census data. EA developed a set of proprietary algorithms for adjusting Census and NHS data to make them more usable. These algorithms fill in missing values where data are suppressed by Statistics Canada, and they also correct for random rounding. As a result, there are no missing values in CensusPlus and the variables add up within thematic categories and across levels of geography.

DemoStats

The DemoStats database consists of current-year estimates and projections of demographic data.   The dataset covers more than 500 key variables for over 56,000 census dissemination areas. DemoStats is created using innovative methods that combine econometric, demographic and geographic models. And it employs a variety of data sources, including the latest Census, current economic indicators, post-Censal estimates from federal and provincial governments, immigration statistics and economic data such as building permits. DemoStats features variables on population, family structure, household size and type, ethnic diversity, labour force participation and income—including both averages and distributions.

Household Spend

Environics Analytics HouseholdSpend current estimates are based upon demographic estimates and projections household and income data and Statistics Canada's recent Survey of Household Spending. More than 24,000 private households across all Provinces and Territories were asked detailed questions on their spending patterns. This product can be used to estimate the spending behaviour of Canadians at any geographic level, from Canada down to a local trade area.  HouseholdSpend is distributed at standard levels of Census geography for which total estimated dollar expenditures are provided for 271 categories of expenditure.

D&B Business Database

Access detailed profiles on over 1.3 million Canadian businesses provided by D&B, the world's leading source of commercial information and insight on businesses.  Add business points to your map to find the best place to locate your business, manage the competition, or identify services.  Also export the data to a spreadsheet for additional functionality. Includes limited fields of data for each record (in comparison to the D&B Premium add-on package detailed below).

Add-On Data Packages/Modules

Several data packages are available to add on to the basic subscription. The descriptions below are from the vendor.

DaytimePop

An estimate of the population that’s reachable in any geographic area during daytime hours. The database, which consists of seven variables, provides a breakdown of populations at home and at work, as opposed to Census data that captures only an area’s nighttime population.

Age by Income

Details six age classes and 10 income classes for all approximately 56,000 dissemination areas (DAs). The household maintainer age classes are under 35 years old, 35 to 44, 45 to 54, 55 to 64, 65 to 74, and 75 and older. The income classes categorize consumers in staged increments up to $200,000+.

The Canadian Community Health Survey (CCHS)

Collects detailed information on the health status of Canadians with 176 variables to better understand and target communities based on health-related topics, including their ailments, health care utilization, self-esteem, body mass index and fitness levels.

The Digital Lifestyle Database

Powered by AskingCanadians™ offers over 700 variables related to online shopping behavior, social media, mobile phone ownership and attitudes.  The result is a comprehensive database that measures the online and mobile lifestyle for all segments of Canadian society. 

FoodSpend

Provides current estimates of annual expenditures for 293 variables of food related purchases by Canadian households. The dataset is produced with household income data from DemoStats, and is based on Statistics Canada's Food Expenditure Survey. Users can gain valuable insights on what Canadian households are buying from grocery stores and restaurants - everything from specific vegetables, meat and fish products to meal types like lunches and dinners.

D&B Premium Canadian Company Database

Additional fields of data for each record including estimated revenues, number of employees, year started, key contact personal and more. 

Environics Analytics PRIZM5 *

The industry-leading consumer segmentation system that classifies all Canadians into one of 68 lifestyle types. It’s based on the most important drivers of consumer behaviour: demographics, lifestyles, consumer behaviour, and settlement patterns in Canada. PRIZM5 reflects Canada’s cultural diversity, with 16 francophone segments and another 16 culturally diverse segments. Together, the segments help you understand what customers are buying, doing and thinking.

Note that PRIZM5 replaces the older version of the product, PRIZMC2.

There is also a SimplyAnalytics USA  add-on available.

Subscribers can refer to the guide provided by the vendor:

Quick Reference Guide (PDF)

Access Details: 
Unlimited Authorized Users, Limited Concurrent Access, IP Authentication, Remote Access

Usage Stats

COUNTER: 
No
SUSHI: 
No

Usage stats can be provided by the vendor. Vendor contact information can be found in the Vendors directory in ERMA.

Subscribing Colleges